Effectiveness of Linkedin For Fresh Graduate Employability
Keywords:
Graduate Employabilit, Linkedin Effectiveness, Skill Gap, Digital Recruitment, IndiaAbstract
Although India produces millions of new graduates each year, the employability rate for graduates is still very low at 54.81%. This research looks at how LinkedIn can help improve the employment outcomes for new Indian graduates. Secondary data from 2021 to 2026 will be used in this research. Approximately 150 million users are on LinkedIn in India, primarily between the ages of 18 and 34, and they use LinkedIn to search for jobs, network, and take online courses to develop their skills. LinkedIn has many entry-level job openings in IT, Banking, Financial Services and Insurance (BFSI), Healthcare, and Retail; however, there are many applicants and low response rates from employers. By having a complete profile and taking part in activities on LinkedIn, graduates will become more visible to recruiters. In addition to these tools, challenges such as fraudulent job postings and lack of digital literacy will continue to create barriers to employability. Therefore, LinkedIn can assist with the employability of graduates when used properly.
References
1. Traditional Sources (Journals, Reports, Books)
2. DataReportal. (2025). Digital 2025: India. https://datareportal.com/reports/digital-2025-india
3. DigitalCommons@University of Nebraska-Lincoln. (2022). Perception analysis on employability skills of LIS graduates. Library Philosophy and Practice (e-journal), 1-15.
4. Economic Times HR. (2023). Recruiting report 2023: India edition. Economic Times.
5. India Skills Report. (2025). India skills report 2025: Unlocking talent and preparing for work. Wheebox.
6. Indian Journal of Management (Prabandhan). (2022). Analyzing performance of skill development programs in India. Prabandhan: Indian Journal of Management, 15(6), 22-36.
7. International Journal of Scientific Research and Engineering Development (IJSRED).
8. (2023). An impact of LinkedIn among college students with special reference to Coimbatore city. IJSRED, 6(4), 112-118.
9. IJRDO Journal. (2021). NEP 2020: Bridging India’s skill gap in higher education. IJRDO Journal of Educational Research, 6(3), 45-53.
10. Journal of Learning for Development. (2023). Bridging the job skills gap in India: Assessing graduate readiness at Indian open universities. Journal of Learning for Development, 10(2), 210-225.
11. Mercer Mettl. (2025). Graduate skill index 2025. Mercer Mettl.
12. NSSO. (2025). Telecom survey 2025: Digital access in India (Report No. 612). National Sample Survey Office, Ministry of Statistics and Programme Implementation, Government of India.
13. Pioneer Publisher. (2023). Employability of college graduates: A literature review. Pioneer Journal of Education, 2(1), 33-41.
14. PMC (National Institutes of Health). (2022). Demand for digital skills, skill gaps and graduate employability: Evidence from employers. PLOS ONE, 17(8), e0272345. https://doi.org/10.1371/journal.pone.0272345
15. Randstad India. (2024). Talent insights report 2024. Randstad India.
16. ResearchGate. (2022). A comparative study between Naukri and LinkedIn from the job seekers' perspective with special reference to Tiruchirappalli district. International Journal of Management Research, 9(2), 78-89.
17. ResearchGate. (2022). Employability skills in IT sector: What matters most for graduate success? Journal of Technical Education and Training, 14(3), 55-67.
